Manufacturing & IndustrialPlatform Engineering

B2B Food & Beverage CPQ with Real-Time 3D Configurator

Faster sales cycles with fewer configuration errors

Client

Food & Beverage Manufacturer

Region

North America

Key Outcomes

Faster sales cyclesFewer configuration errorsImproved buyer experience

Business Challenge

Sales teams configured complex food-and-beverage equipment or packaged solutions from combinations that affected dimensions, compatibility, and price. Static catalogs could not show the finished configuration, and spreadsheet-based quoting made it easy to select incompatible options or use outdated pricing. Every correction added another sales handoff and made it harder for the buyer to understand what was included.

Solution Overview

DIATOZ built a configure-price-quote platform that combines a product rules engine with a real-time 3D configurator. The rules engine controls which options are available, prevents incompatible selections, and recalculates price as the configuration changes. The 3D scene updates from the same configuration state, giving sales teams and buyers a visual representation that remains aligned with the quote. Saved configurations preserve selected options and pricing inputs so a proposal can be reviewed, revised, and carried forward without starting again.

Architecture & Engineering

Structured product model covering components, options, dependencies, exclusions, and defaults

Rules engine validating compatibility before a selection becomes part of the quote

Pricing service calculating the commercial result from the approved configuration state

Real-time 3D renderer driven by the same option model used for rules and pricing

React sales workflow for configuration, review, save, revision, and quote preparation

Cloud services for product administration, configuration persistence, and controlled rule updates

Technology Stack

React3D RenderingCPQ EnginePricing LogicCloud Infrastructure

Business Impact

Invalid combinations are blocked before they reach engineering or order processing

Sales teams can revise a configuration and price in one connected workflow

The 3D representation gives buyers a clearer view of the proposed solution

Saved configuration state reduces repeated work across quote revisions

Central product and pricing rules improve consistency across the sales organization

Why DIATOZ

DIATOZ combined CPQ domain modeling, interactive 3D, pricing logic, and sales-workflow UX so configuration accuracy and buyer clarity came from the same source of truth.