Marketing Intelligence System

Our client is a digital marketing and consulting company that aids marketers in building a digital future and is backed by a global and local network of digital specialism. They are experts in a wide range of domains, including media agencies, digital marketing, and digital streaming platforms.

As digital marketing channels are growing, there is a need to design and develop a digital consulting marketing intelligence. A platform to estimate online audience size. To know the reach of the users and the average amount of money customers spend per transaction with the store. The major challenge is that not all leads are created equally, retailers must craft the right message for the right audience in order to convert them into leads hoping to turn them into customers. They must be visible where their audience is paying attention.

Here we have come up with a complete solution, where the app will calculate the number of audiences using or in search of a particular product and the amount of money customers spends per transaction with the store. Here, retailers will figure out where their audience is and how to attract them. Average order value (AOV) helps inform businesses of their marketing and pricing strategies.